CreatNect case study

01 — OVERVIEW

What we built

CreatNect is a two-sided platform for brand and creator campaigns. Brands search a creator directory, review profiles, select creators in bulk and run campaigns — briefs, approvals, status and invoices — from one workspace. Creators get brand opportunities, with the team negotiating deals for them.

Brand & positioningMarketing siteProduct UXDashboard engineeringMotion designDesign system

02 — THE CHALLENGE

The problem to solve

Influencer campaigns usually live in DMs, sheets and one-off email threads. Brands lose track of who agreed to what, and creators struggle to get fair deals. The product needed to make the full flow, from discovery to a live campaign, feel like one tool.

03 — OUR APPROACH

How we approached it

Positioned the product around one line: "One brief. Multiple creators. One team."
Designed a marketing site with a live-looking dashboard preview, smooth scrolling and a four-step "how it works" flow.
Built the campaign dashboard: directory, briefs, approvals, status and invoices in one sidebar.
Created separate value stories for brands and creators, plus an FAQ that answers pricing and onboarding objections.

04 — KEY FEATURES

What's inside

Creator discovery

Filter by niche, platform and audience.

Profile review

Public data creators choose to share, before you select.

Bulk campaigns

Select a roster and run it from one dashboard.

Deal negotiation

Creator rates stay private; deals are negotiated for them.

Multi-platform

YouTube, Instagram, TikTok and more in one campaign.

Briefs & invoices

Approvals, status and billing in one workspace.

05 — DESIGN SYSTEM

Colour & type

Core palette sampled from the live interface, plus the type system used across screens.

Violet#8B5CF6

Sunset orange#F97316

Pink#EC4899

Canvas#F7F6FD

Ink#111827

Bricolage Grotesque (headings) + Inter (UI)

Headings, UI labels and data use a tight, legible scale tuned for dense screens and small phones.

06 — TECH STACK

Built with

Inferred from the shipped product and its front-end; exact internals vary by module.

Lenis smooth scrollCustom JS landingCampaign dashboard appResponsive design systemBricolage Grotesque + InterAnalytics-ready

07 — SCREENS

Screens gallery

Desktop and mobile views. Tap any screen to enlarge.

08 — RESULTS

The outcome

One workspace for the whole campaign instead of scattered threads.

A brand that speaks to both brands and creators.

A dashboard pattern that scales to more campaign types.

Results are described qualitatively; we don't publish client metrics without permission.

“They treated our product like their own — tight scope, weekly demos and a handover our in-house devs could pick up the same day.”

Daniel BrooksFounder, Marketplace startup · Austin, TX, USA

The creator network behind better brand campaigns